Plus a sneak peak at my 2021 word of the year and why I chose it…

This post pretty much frames itself 😂 but in case you’re reading this in the distant future, 2020 flipped the world upside down and we had to adapt. Fast.

Over the past 12 months…


Gather round for a quick strategy session on all things BFCM as a service-based business owner

Ever thought of creating a Black Friday Cyber Monday (BFCM) deal for your small business, but been held back by fear and uncertainty?

Questions like…

  • But what should my offer be?
  • How should I price it?
  • What if I lose money?
  • What if no-one buys?
  • How do I stand out…

📷 — Jenny Jay www.thedoublejaycollective.com

On July 11th, 2019 I learned my Nan had inoperable cancer in her abdomen.

On July 13th, I got on a plane and flew home to the UK.

The 48 hours in between?

I led 2 x group coaching calls, a guest mastermind spot, and a 1:1 VIP day.

Six…


📷 — Jenny Jay www.thedoublejaycollective.com

Adele broke the internet this week.

Not because she co-wrote another film score, or recorded another genre-defining album.

Not because she broke another industry record, or won another accolade or award.

Not because she created yet another moment-defining, groundbreaking piece of art.

But because of the size of her f*cking…


📷 Jenny Jay www.thedoublejaycollective.com

What do Kat, Sudduf, Jenny, Rachel, and Britt’s pivots have in common — aside from being epic? Read on to find out…

If you’re anything like me, you might’ve picked up on what is fast becoming THE 2020 online trend / bandwagon / buzzword…

Nope, I’m not having a jab…


Credit: Jenny Jay / www.thedoublejaycollective.com

Be honest — how’s your week been?

IDK if it’s the same for you… this is all starting to wear a bit thin, don’t you think?

Perhaps, like me, your creativity and humour has started to shrivel up like a prune on a sun lounger…

… and with no coffee…


Negative comments on your brand’s social media. Aren’t they just the worst?

You’ve put time, effort, energy, creativity (and a lil’ bit of your own soul, let’s be honest) into carefully crafting your content, and then someone goes and ruins your fun by leaving a negative comment on one of your pics.

Ugh. Way to kill the vibe. What now?

I recently…


I’m often challenged on why I charge for my initial consultations. I get it. The vast majority of freelancers don’t. However, I gotta say — billing for consults is vital; for the health of your business, and for your own self-worth.

Katy the Copywriter + Claire McCallum Creative Studio

When I’m on-boarding a new client, I typically give…


Last night, I popped out to buy bread and tampons. One onslaught of aggressive verbal harassment, a panic attack, a sleepless night, and a cascade of resurfaced trauma and anxiety later, here’s everything I wish I’d said to him — along with everything that I did.

Photo by Isaiah Rustad on Unsplash

“Another tough day fighting…


Actual self-advocacy steps to help you pitch and win business at your next networking event. AKA. How to sell your services without feeling awkward or pushy.

Katy the Copywriter + Claire McCallum Creative Studio

“I’m brilliant at… you should hire me because…”

“I’d be the perfect person to help you with that…”

“I’m great at solving problems like…

Katy Prince

(she/her) Copywriting Expert and Sales Coach for service-based entrepreneurs. Inclusive approach to success. Squirm-Free approach to sales. www.katyprince.com

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